Guangzhou is located in the hinterland of the Pearl-River Delta, abutting Hong Kong and Macao, so it has the favorable terrain, and adding with advanced technology and better establishment, which appealing appealed to a large number of oversea investors. However, they would learn something form these and it was also a stage the company should experience. Their answer is that making the employees of the company has a stronger sense of belonging. To achieve internal promotion system, P G make a great deal of effort. And they use the unique perspective on advertisings to grasp consumers. They donated China every year to various charities and cooperate glow specialist coupon with the Hope Project to be the largest donor.
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They named every product fitted in with its effect, so that consumer could identify each of them clearly. In 1980s, China is just at the beginning of reform and opening up, also the initial period of urban development. This helped them to sell shampoo for all stratums in the society. A long time after this storm, SK-II came back to the market with low price. In this way, everyone in Procter Gamble has the chances to be the boss and it can motivate them. In the middle of 1980s, John Smale, P G's chairman, take an effective measure - restructured the corporation. In product design, P G seize the two important moments: the first one is designing productions; the second is applying productions. However, with the deepening of reform and opening up and economic globalization, China has to change the policy for foreign investment, which is not good news for them, also the. They have been selecting managers and executives among all the organization. According to the textbook, the barriers to entry are mainly manifested in the competitors, economies and brand loyalty.