![]() Start ranking on SERPs with the following crucial tips. Use videos on your website. Creating videos isnt enough-you need to actually publish your videos on your site. Just make sure that the placement makes sense. A brand video fits nicely into your About Us website page or your homepage. A product video is a great asset for your e-commerce platform or your websites product descriptions. Testimonial videos are especially powerful and can work pretty much anywhere on your site. One bonus tip-while youre distributing your video content for SEO purposes, you can repurpose the same content elsewhere to supplement the rest of your marketing strategy. Here are 20 places you might want to consider posting your video once its finished. Give your video some context. Publishing your video on an otherwise blank page wont do much. Be sure to embed your video where it makes sense, and surround it with other relevant written and visual content. You might even include a transcript of your video to target more keywords and turn any visual graphics used into a downloadable JPEG. The more Google can understand how your video fits into the content on-page, the better your results will be. |
![]() Increase Your Site Speed. Do you remember how you reacted the last time you tried to visit a site and it wouldn't' load? Like most people, you probably exited the tab and moved on. If your site load times are slow, it won't' rank high in search results. Not to mention, the customer experience wont be positive if your site isnt up an running in seconds, three seconds to be exact. For every second longer that goes by, your abandonment rate will skyrocket, leaving unhappy customers and potential sales on the table. So, what can you do about it? Use tools like pingdom to test your site speed and get a comprehensive report showing you where and how you can improve time-consuming processes to gain speed. Update Your Site Frequently. Having a company blog will do wonders in achieving this task. Google wants to see that you have a dynamic and active website. |
![]() PPC Periodic Table. About Search Engine Land. Third Door Media. Search Engine Land Search Engine Lands Guide To All Things Search What Is SEO Search Engine Optimization? What Is SEO Search Engine Optimization? SEO stands for search engine optimization. In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. How does SEO work? Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book or a web page to help you find exactly what youre looking for at the time. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. |
![]() Local SEO Guide. Keyword Research Guide. Facebook Ads Guide. Content Marketing Guide. SEJ Show Podcast. Google Algorithm Updates. Advertising on SEJ. Do Not Sell My Personal Info. 5 Proven Ways to Increase Your Google Rankings. SEO can be overwhelming - but simply paying attention to these five basics will position you for ranking success. VIP CONTRIBUTOR Chuck Price. July 7, 2022. 10 min read. VIP CONTRIBUTOR Chuck Price. Founder at Measurable SEO. Many things have changed in SEO since Google first came online in 1998. The one thing that hasnt changed is this: Your organic traffic is directly related to your search engine ranking positions. If you have a prolific number of keywords in the Google index and they appear at or near the top of the search results, boundless traffic will follow. Conversely, if you have a great website, but no visibility in the SERPs, you are destined to have little if any organic search traffic. In this post, Im going to break down the steps needed to boost your Google SERPs. That said, I know you are equally interested in knowing the following. How Long Does It Take To Improve Google Rankings? |
![]() How to Optimize Your Google My Business Listing and Increase Sales. Your Google My Business listing is your business most important page on the internet today. Yep, even more important than any page on your website. Youre probably skeptical about that, but consider this.: |
![]() Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels or well-known shop brands are also likely to be prominent in local search results. Prominence is also based on information that Google has about a business, from across the web, like links, articles and directories. Google review count and review score factor into local search ranking. More reviews and positive ratings can improve your business'' local ranking. Your position in web results is also a factor, so search engine optimisation SEO best practices apply. Tip: There's' no way to request or pay for a better local ranking on Google. |
![]() Discover the best keywords for your PPC and SEO goals. Get your listing to rank higher and bring in lots more customers. Easily build great-looking, effective ads without a designer. Google Ads Performance Grader. Facebook Ads Performance Grader. Free Keyword Tool. Google My Business Grader. |
![]() How do you increase Google reviews? How do I get more Google reviews? Make Sure Users Can Leave Reviews. The number one thing you need to do to get more 5 star Google reviews is to make sure you have a Google My Business GMB page. |
![]() In other words, it is a better investment than content marketing. By releasing a free tool on Quick Sprout, I was able to.: Increase my pageviews per visitor from 1.8 to 2.35. Decrease my bounce rate from 74 to 63. Increase my time on-site from 2 minutes 10 seconds to 3 minutes 10 seconds. Increase visitor loyalty. The key with releasing free tools that generate thousands of visitors and links is for you to create something that is easy to use and is high in demand. The best way to figure out what to release is to see which companies are doing extremely well in your space. Search engine optimization isnt just a fad thats going to phase out soon. Its something your website needs to concentrate on right now and in the future as well. If youre just starting to focus on SEO, youre a little bit behind, but its definitely not too late to implement the strategies I just talked about. Dont get overwhelmed. Start with a few, and move on to the others. Monitor your results. Checking your traffic and search ranking will help validate your SEO strategy. |
![]() How do I keep my website at the top? SEO isnt a one-off approach, and youll need to carry on working long after you reach the top. Sitting back and drinking in your success is a recipe for disaster if you think your work is done. How should I approach SEO maintenance? Dont get bogged down with checking rankings every day. Instead spend your time creating regular content and networking to further strengthen your domain. Certainly keep an eye on rankings, traffic conversions, but dont make it an obsession. Repeat the SEO audit every 6/12 months. Things break, content plugins gets updated and of course Google updates its algorithms. So repeat the process. Re-audit your site and you might notice a few things that you missed first time around. Start the whole approach again and you might have some new ideas and see how you can make further improvements. Dont focus on too small set of keywords, it might be holding you back. Try widening your list from time to time. Are you a daily or even multiple times per day rank checker? |
![]() Through your Google My business profile users can write a review for you directly on Google maps, if they have a Google account. Through Trusted review sites - Google requires any reviews coming from 3rd-party sites to be on their list of review partners, which although mostly relating to ad extensions, also has weight for organic review stars. |
![]() Sign up now to immediately receive.: our downloadable cheatsheet containing the 20 key steps to ranking highly in search results. extended free trials and discounts for leading SEO tools. our downloadable cheatsheet on how to grow organic traffic to a blog. 2 in-depth guides to SEO. ongoing free tips and advice on SEO and growing your business. This field is for validation purposes and should be left unchanged. View privacy notice. Making your site visible in Google: a checklist. Register your site with Google Search Console. Register your site with Google Business. Make your site load as fast as it can, particularly on mobile devices. Perform keyword research, and add the right keywords to the right parts of your site. Create high-quality content. Source backlinks for your website. Make use of Googles free tools and resources. Site visibility FAQ. How do I get Google to index my website? |